{"id":2417,"date":"2024-10-10T16:57:14","date_gmt":"2024-10-10T16:57:14","guid":{"rendered":"https:\/\/cero.com.pt\/medical-tourism-and-advertising-from-myth-to-prejudice\/"},"modified":"2025-09-18T09:15:17","modified_gmt":"2025-09-18T09:15:17","slug":"medical-tourism-and-advertising-from-myth-to-prejudice","status":"publish","type":"post","link":"https:\/\/cero.com.pt\/en\/medical-tourism-and-advertising-from-myth-to-prejudice\/","title":{"rendered":"Medical tourism and advertising: from myth to prejudice"},"content":{"rendered":"
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Medical tourism and advertising: from myth to prejudice<\/span><\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
Teeth Whitening<\/span><\/a><\/div>
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Today we live in a completely different way from what our parents did and even more, our grandparents. We must not deceive ourselves. <\/p>\n

Today life is faster, the flow of information, data and people is exponentially greater and with a strong tendency to increase. Today we are able to access information very quickly, accurately and safely, perform procedures within reach of a cell phone, such as making bank transfers, booking plane trips, car trips, ordering food in a comfortable way, in short, a set of activities such as creating a new company in an hour, while about 15 years ago it took weeks and several visits for the same procedure. <\/p>\n

In health, the trend is similar without, however, forgetting the proper approximations and security that we always have to have when we talk about people and more importantly, when we talk about people’s health and well-being, which is the most precious asset that anyone wants to have or protect their loved ones.<\/p>\n

Medicine, a new era<\/h4>\n

We have online consultations in Medicine, we have TV-Medicine, meetings between doctors by videoconference, we live in an era of digitalization, computerization, and advances are presented at a dizzying speed, in prevention, diagnosis, treatment, follow-up.<\/p>\n

When we started talking about medical tourism in Portugal, in the last two decades, we heard a lot about the typical trip to paradisiacal destinations and with 2-week vacation packs, tourists took advantage and did the medical procedures, a lot in the area of plastic surgery and dentistry.<\/p>\n

Success vs Failure<\/h4>\n

And how everything in life has come to us with reports of success stories and also stories of frank failure, true nightmares with limitations and disfigurements for the patients involved.<\/p>\n

Obviously, as in any other professional area, there are more serious professionals, in the procedures and in obtaining the curricula that allow them to execute the procedures in rigor, safety and quality and then there are the curious, the artists, the skilled with strategic shortenings in learning, true shortcuts through Medicine within and capable of repeating some medical clich\u00e9s, but which is not enough to be able to exercise in a noble way, something as serious and rigorous as Medicine.<\/p>\n<\/div><\/div>

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How do we look at Medical Tourism?<\/h4>\n

We, the medical profession, also started by turning up our noses at these new fashions that came from abroad. Where have you ever seen someone treated in a short period of time, in a few consultations and people with addresses far from our clinics? <\/p>\n

The same was said in relation to advertising in Medicine, in our specific case in Dentistry. I remember always hearing my older colleagues and Faculty Professors commenting: <\/p>\n